Does Your Brand Need a Refresh?
LESSONS FROM THE STUDIO Does Your Brand Need a Refreshor is it Time to Start Over? By Bill Woodward, Woodward Creative Group “We’re Ready for a New Look.” That’s Usually Where the Conversation Begins. After more than three decades of working with businesses and organizations on their brands, I’ve learned that one of the most […]
A Logo Isn’t a Brand. It’s the Result of One.
The difference between a logo and a brand goes much deeper than visual design. A logo identifies a business, while a brand is built from strategy, positioning, messaging, audience, experience and the perceptions people develop over time.