Having the Tools Doesn’t Mean You Have a Strategy
There has probably never been an easier time to create your own marketing.
Canva makes it possible to design a social post in minutes. AI can give you 30 headline ideas before you finish your coffee. Your phone can shoot surprisingly good photos and video. Instagram, TikTok, Facebook and LinkedIn give you direct access to your audience.
But having more tools doesn’t necessarily make marketing easier.
Does Your Brand Need a Refresh?
LESSONS FROM THE STUDIO Does Your Brand Need a Refreshor is it Time to Start Over? By Bill Woodward, Woodward Creative Group “We’re Ready for a New Look.” That’s Usually Where the Conversation Begins. After more than three decades of working with businesses and organizations on their brands, I’ve learned that one of the most […]
A Logo Isn’t a Brand. It’s the Result of One.
The difference between a logo and a brand goes much deeper than visual design. A logo identifies a business, while a brand is built from strategy, positioning, messaging, audience, experience and the perceptions people develop over time.