You know your marketing could be better. But is the problem your website? Your message? Your brand? Search visibility? Advertising? Social media? Or the way all of those things work together?
The WCG Marketing & Brand Checkup gives you an experienced outside perspective on what’s working, what’s getting in the way and where your marketing dollars and attention can have the greatest impact.
You may already have a website, social media, advertising, email marketing, sales materials, Google visibility and people creating content.
The problem is knowing what’s actually helping — and what isn’t.
Sometimes the most obvious problem isn’t the real problem. More social media won’t fix unclear positioning. More advertising won’t help if the landing experience isn’t converting. And a new website won’t solve a message that doesn’t give customers a reason to choose you.
Depending on your business and what’s relevant, we’ll evaluate:
Positioning, key messages, differentiation, visual consistency, calls to action and how well your brand represents the business today.
Messaging, navigation, user experience, mobile experience, calls to action, visual presentation and conversion opportunities.
Google visibility, important searches, Google Business Profile, basic on-page SEO, competitor visibility and content opportunities.
Content, consistency, messaging, frequency, engagement and how well social supports your larger business objectives.
Current advertising, messaging, offers, creative, landing-page alignment and available high-level performance information.
How key competitors are presenting themselves, what they’re saying and where opportunities for differentiation may exist.
How prospects discover you, what they encounter, what happens when they inquire and where the experience may be breaking down.
Before we begin, we’ll ask you to complete a short questionnaire and provide representative examples of marketing and sales materials we can’t see publicly.
Because some of the most important things we need to understand won’t show up in a Google search:
Why do your best customers choose you?
What does your sales team have to explain over and over?
Why do prospects sometimes choose someone else?
What do you wish customers understood about your company?
A clear picture of your current marketing environment.
Strengths worth protecting and building upon.
The issues we believe matter most.
What we’re seeing in your marketplace.
The highest-priority problems.
Important improvements that should follow.
Ideas worth pursuing once the foundation is right.
We’ll tell you what WCG can handle, what your team can handle internally and where another resource may make more sense.