Marketing
Project Support

FOCUSED STRATEGY. FOCUSED ACTION.

Let's solve the problem that matters most.

Sometimes you don’t need an ongoing agency relationship or another year-long marketing plan.

You need to solve something.

WCG Marketing Project support is an engagement built around a specific marketing challenge, opportunity or business objective.

We define the problem, determine what needs to happen and bring the strategy, creative direction and execution together to move it forward.

Talk to us about your project!

Don't start with the deliverables.

Start with the objective.

A traditional agency conversation might begin:

“You need a logo, brochure, landing page and ads.”

We’d rather begin with:

“You need to successfully launch this new service.”

Then we determine what marketing needs to be created to make that happen.

What you'll get.

BRAND REFRESH

Your company has changed. Your brand needs to catch up.

WEBSITE CONVERSION

You’re getting visitors. Let’s give more of them a reason to take the next step.

NEW PRODUCT OR SERVICE LAUNCH

Develop the message, campaign and materials needed to take something new to market.

NEW LOCATION

Build awareness and create momentum around an opening or expansion.

90-DAY CAMPAIGN

Develop a focused campaign around a specific business objective.

MESSAGING OVERHAUL

Clarify what you do, why it matters and why customers should choose you.

RECRUITING CAMPAIGN

Turn hiring needs into a focused marketing effort.

MARKETING CLEANUP

Bring disconnected, outdated or inconsistent marketing back together.

LEAD-GENERATION CAMPAIGN

Develop the strategy, offer, creative and supporting pieces needed to generate opportunities.

What we look at.

Depending on your business and what’s relevant, we’ll evaluate:

1 | Define

We get clear about the problem, audience, objective and what success needs to look like.

2 | Develop

We determine the strategy, message, creative direction and marketing pieces required.

3 | Create

WCG develops the defined creative and marketing components.

4 | Launch

We help put the work into the market and make sure the pieces work together.

5 | Next

We identify what should happen after the Sprint so the momentum doesn’t stop when the project ends.

One objective. The right tools.

Depending on the objective, a project might involve:

Strategy • Messaging • Branding • Graphic Design • Website Development • Landing Pages • Advertising • Digital Marketing • Social Content • Photography • Video • Email • Sales Materials

We don't use all of them.

We use the ones the problem calls for.

Have something that needs to happen?

Tell us what you’re trying to accomplish.

We’ll help determine whether a Marketing Action Sprint is the right way to get there.