You may already have people doing marketing.
An employee handles social media. A vendor manages the website. Someone runs Google Ads. Sales creates its own materials. A freelancer helps when things get busy.
Everyone may be doing their job.
But who’s making sure it’s all working together?
The WCG Marketing Partnership gives established businesses experienced marketing leadership, creative direction and execution without the expense of building an entire in-house marketing department.
Hiring an experienced marketing director is one thing.
Then that person still needs designers, writers, web developers, digital resources, photographers, video, outside vendors and production capabilities.
For many established businesses, building an entire internal marketing department simply doesn’t make sense.
WCG gives you another option.
We become an extension of your business — bringing senior-level marketing thinking together with the creative resources needed to put that thinking into action.
Depending on your business and what’s relevant, we’ll evaluate:
Establish priorities and keep marketing aligned with larger business objectives.
Develop campaigns around the things the business needs to accomplish.
Keep the company’s message, visual identity and customer-facing materials consistent.
Provide experienced judgment and direction for the creative work being produced.
Handle defined creative and content needs as part of the partnership.
Help ensure the website continues to support marketing and business objectives.
Identify priorities and keep search efforts aligned with the larger strategy
Give internal employees or outside resources a clearer strategy to work from.
Help determine where, when and how advertising dollars should be used.
Work with other specialists and vendors when they are already part of the equation.
Review what’s happening and use that information to guide what happens next.
Already have someone who does a great job with social media?
Great.
Have a photographer you like?
Keep them.
Someone internally who can handle basic Canva graphics?
Let’s give them better direction.
Have a specialized vendor that’s producing results?
We can work with them.
The WCG Marketing Partnership isn’t about replacing every person touching your marketing.
The WCG Marketing Partnership is designed for established businesses that:
Have ongoing marketing needs.
Have people doing marketing but lack experienced senior-level direction.
Have multiple vendors or resources that aren’t well coordinated.
Need strategy and execution, not simply another consultant.
Want experienced marketing leadership without building an entire internal department.,
Regular strategy and planning around business priorities.
Determine what needs attention now and what can wait.
Provide direction to WCG resources, internal employees and outside vendors.
Develop the marketing and creative work included within the partnership.
Look at results, changing needs and new opportunities.
Keep marketing moving instead of constantly starting over.
Let’s talk about your business, what you already have in place and where WCG might fit.