Today, almost any business can produce marketing.
You may have an employee creating graphics in Canva. Someone posting to social media. A freelancer maintaining the website. AI generating copy. Google Ads running. An outside photographer. An email platform. Maybe several vendors doing different things.
The problem isn’t necessarily having enough marketing resources. It’s making sure they’re all headed in the same direction.
That’s where we come in.
For more than 30 years, WCG has helped businesses build brands, launch products, develop campaigns, create websites, advertise, communicate and grow.
That experience has taught us something important:
The answer isn’t always to make more marketing.
Sometimes the message is wrong. Sometimes the website is getting in the way. Sometimes the brand no longer represents the company. Sometimes different pieces of marketing aren’t working together.
And sometimes the smartest thing a company can do is stop spending money on something that isn’t working.
Some companies need answers. Some need help solving a specific problem. Others need experienced marketing leadership on an ongoing basis.
We offer three ways to get there.
Find out what’s working, what isn’t and what to do next.
We take an experienced outside look at your marketing — from brand and messaging to your website, search presence, social media, advertising, competition and customer journey.
Then we identify the issues that matter most and give you a practical roadmap for moving forward.
BEST FOR:
Businesses that know their marketing could be better but aren’t sure where to begin.
Let’s solve the problem that matters most.
A focused engagement built around a specific marketing or business objective.
That could mean refreshing your brand, improving website conversions, launching a new service, developing a recruiting campaign, cleaning up inconsistent marketing or building a lead-generation campaign.
Instead of starting with a list of deliverables, we start with the outcome you need to achieve.
BEST FOR:
Businesses with a defined marketing challenge or opportunity that needs action.
Experienced marketing leadership without building an entire marketing department.
WCG becomes an extension of your business — providing ongoing strategy, planning, creative direction, brand oversight and execution.
We can work with your employees, existing vendors and internal resources or handle defined portions of the work ourselves.
Most importantly, someone is looking at the whole picture.
BEST FOR:
Established businesses with ongoing marketing needs but without senior-level marketing leadership internally.
It’s difficult to objectively evaluate your own marketing.
The WCG Marketing & Brand Checkup gives you an experienced outside perspective on how your company is presenting itself, where your marketing may be breaking down and where your best opportunities may be hiding.
It’s a clear, customized assessment of what we see:
Strategy isn’t worth much if you can’t put it into action.
WCG is still a full-service creative agency. Branding. Graphic design. Websites. Advertising. Digital marketing. Social media. Content. Photography. Video. Large-format graphics and more.
The difference is that we don’t have to begin with:
“What do you want us to make?”
“What are you trying to accomplish?”
Then we determine which tools make the most sense.
Explore our Creative Services
Technology has changed marketing — and that’s a good thing.
AI, Canva and other tools can make businesses faster and more capable. We use them too.
But tools don’t determine your market position. They don’t understand which opportunity matters most. And they don’t take responsibility for making sure your marketing works together.
Tools make things. Experience helps decide what should be made.
Technology has changed marketing — and that’s a good thing.
AI, Canva and other tools can make businesses faster and more capable. We use them too.
But tools don’t determine your market position. They don’t understand which opportunity matters most. And they don’t take responsibility for making sure your marketing works together.
WCG has been helping businesses communicate, compete and grow since 1992. We’ve worked through a lot of changes in marketing — from paste-up to Photoshop, Yellow Pages to Google, print campaigns to social media, and now AI. The tools keep changing.
The fundamentals of good marketing don’t.
Understand the customer. Have something meaningful to say. Say it clearly. Present it well. Put it in the right places. And make sure everything works together.
That’s what we’ve been helping businesses do for more than three decades
Good. You don’t have to diagnose the problem before you call us.
Tell us what’s going on.
We’ll ask some questions, listen and help determine the smartest next step — whether that’s a Marketing & Brand Checkup, a focused project, an ongoing partnership or simply pointing you in the right direction.