We produced a series of pieces for Hart Graphics back in the 90s. The company, which had been in business for 85 years, had branched out to offer multiple services. After years of getting away from their roots, they decided to go back to what they were known for…printing. We created the “still performing new tricks” campaign to promote their message. The campaign consisted of a presentation folder, multiple inserts, a multi-piece direct mail campaign, and a pre-press booklet.
They wanted a specific look for the dog that was used so we used an animal talent agency to find the perfect one. He traveled from Arizona to our studio in Temple to perform his tricks on set.